Leisure & Hospitality
Experts in speaking with your consumers or those within the industry
Hospitality Heroes
Making the difference, supporting growth and improving your customers experience
We support everyone associated with the hospitality & leisure industry. Be it the front line establishments like hotels and restaurants to those wishing to supply these businesses with products or services.
Check out our case studies at the bottom of the page.
Knowledgeable in how to get you the information you need
Hoteliers
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Restaurants, Food & Drink
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Leisure Facilities
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Resorts & Excursions
Contact UsCompetitor Analysis
In the fast paced world of hospitality it is essential to gain a competitive advantage over your rivals. How to do this? Firstly Customer, prospective and industry insights will ensure your decision making is based on facts. No guessing or we think our customers want, cold hard data to support why you do what you do.
Just as important is competitor analysis. What are your competitors doing? What aren't they doing? What are you doing that they're not? What are they doing that your not? What are they doing that you could do better? How do they market? How are they performing? What do both of your customers think of you? These are just a few of the areas of information we will obtain and analyse for you so that you are one step ahead.
Leisure & Hospitality - Case Studies
Just a brief view of some of the Research projects we have completed
List of Services
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SPOKE WITH 1000 BUSINESSES WHO USE HOTELS OFTENList Item 3
A small hotel chain was struggling to attract those travelling for business over their competitors. We conducted Customer insights and competitor analysis which they put to good use and improved their business guest rates by over 40% in the first year of implimenting new strategies based on the insights and support we provided.
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ENGAGED WITH 2000 PEOPLE WITHIN A REGION FOR A LUXURY HOTELList Item 1
A 4 star hotel was looking to attract more local people to use their facilities for events and to encourage business users to stay at the hotel as it was close to a popular tourist area. We conducted research speaking to 2000 local people and over 100 businesses to gain their opinions about the venue, their branding & marketing strategies. Our insights led to a change in marketing and improvement in sales of their event packages by 30% and an overall imporvement in hotel guests by 20% within 18 months.
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INTERVIEWED 9000 UNIVERSITY STUDENTS ABOUT FOOD & DRINKList Item 4
We were tasked with speaking to students across the United Kingdom for a chain of restaurants to understand what they look for when choosing where to eat. We covered many topics from food choices, price points & expectations to customer services and ambiance.
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GAINED OPINIONS FROM 2000 GYM USERS
Spoke with gym users covering a broad demographic and different gym settings. From small independent, hotel gyms and large national chains. We spoke about frequency of use, membership costs, suppliments, sports apparell, and what they look for when choosing a gym to join, and everything inbetween.
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LISTENED TO THE OPINIONS OF 2000 HOLIDAY MAKERS FOR A RESORT
We spoke with UK holiday makers about everything that floats their boat when it comes to being away on holiday. The information we aquired was used to shape marketing strategies and resorts products and services.
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SPOKE TO 300 COFFEE SHOPS & 1000 HOME WORKERS WHO FREQUENT THEM
We spoke to Coffee shops about all things coffeee and what the spending expecattions are for those who frequent them to work form home. We also spoke with individuals who set up camp in coffee shops to discuss all things coffee & food.
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CARRIED OUT MYSTERY SHOPPING AND EMPLOYEE ENGAGEMENT FOR A EUROPEAN CHAIN OF HOTELS
We carried out extensive mystery shopping and employee engagement for hotels that were finding they were recieving negative online reviews or none at all. We were able to identify areas for improvement, including quick wins .
Through engaging with their staff we were able to discover why morale was low and what could be done to improve it. Off of the back of the employee insights we created bespoke training and personal development plans and helped to deliver these over a 12 month period. Attritian, sickness was reduced whilst staff retention improved along with a more positive customer experience.
