A small hotel chain was struggling to attract those travelling for business over their competitors. We conducted Customer insights and competitor analysis which they put to good use and improved their business guest rates by over 40% in the first year of implimenting new strategies based on the insights and support we provided. 

A 4 star hotel was looking to attract more local people to use their facilities for events and to encourage business users to stay at the hotel as it was close to a popular tourist area. We conducted research speaking to 2000 local people and over 100 businesses to gain their opinions about the venue, their branding & marketing strategies. Our insights led to a change in marketing and improvement in sales of their event packages by 30% and an overall imporvement in hotel guests by 20% within 18 months.

We were tasked with speaking to students across the United Kingdom for a chain of restaurants to understand what they look for when choosing where to eat. We covered many topics from food choices, price points & expectations to customer services and ambiance.

Spoke with gym users covering a broad demographic and different gym settings. From small independent, hotel gyms and large national chains. We spoke about frequency of use, membership costs, suppliments, sports apparell, and what they  look for when choosing a gym to join, and everything inbetween. 

We spoke with UK holiday makers about everything that floats their boat when it comes to being away on holiday. The information we aquired was used to shape marketing strategies and resorts products and services. 

We spoke to Coffee shops about all things coffeee and what the spending expecattions are for those who frequent them to work form home. We also spoke with individuals who set up camp in coffee shops to discuss all things coffee & food.  

We carried out extensive mystery shopping and employee engagement for hotels that were finding they were recieving negative online reviews or none at all. We were able to identify areas for improvement, including quick wins . 

Through engaging with their staff we were able to discover why morale was low and what could be done to improve it. Off of the back of the employee insights we created bespoke training and personal development plans and helped to deliver these over a 12 month period. Attritian, sickness was reduced whilst staff retention improved along with a more positive customer experience.