For a large retailer specialising in childrens toys we were tasked with finding out an array of information on what children in key stage 1 & 2 think about toys, packaing and the world we live in. We then spoke with parents on the same subject matter. This helped shape marketing and design strategies for the next 2 years. 

A relatively new company wanted to understand the opinions of people who purchase furniture so that they could develop a new range which encomppessed their own quirky ideas but those of their potential clients. Through the insights gained they were able to tailor their designs, fine tune their identity and make a success of the products they make. 

On behalf of an international wholesaler we contacted retailers to understand what it took to have products stocked in their stores. 

For a major clothing brand we asked 10000 members of the general public about fashion. We covered so much; styles & designs, brands, what people love and what they hate when it comes to clothing, how they like to spend their money and how they percieve themselve.

A local cake maker was struggling in a very competative market. We spoke with 200 local people about what they expect from a baker and what would make them part with their hard earned cash. We also carried out branding opinion and testing which led to a change in colours and logo for the baker. From the insights they decided to focus on specific products and saw over a 200% increase in sales over a 12 month period. 

We conducted mystery shopping for a chain of shops. Covering all aspects of shopping with them. We engaged in store and online and completed a full report for each site. The information used was then used to make improvements to the customer experience and helped to shape training and development needs.