Retail Revolution
Making the difference, supporting growth and improving your customers experience
We support everyone associated with the retail industry. Be it the front line establishments like retail chains, independent outlets and online retailers and those wishing to supply these industries.
Knowledgeable in how to get you the information you need
Retailer
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Wholesalers
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Online Retailers
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Event or Seasonal Sales
Contact UsCompetitor Analysis
In the fast paced world of retail it is essential to gain a competitive advantage over your rivals. How to do this? Firstly Customer, prospective and industry insights will ensure your decision making is based on facts. No guessing or we think our customers want, cold hard data to support why you do what you do.
Just as important is competitor analysis. What are your competitors doing? What aren't they doing? What are you doing that they're not? What are they doing that your not? What are they doing that you could do better? How do they market? How are they performing? What do both of your customers think of you? These are just a few of the areas of information we will obtain and analyse for you so that you are one step ahead.
Retail - Case Studies
Just a brief view of some of the Research projects we have completed
List of Services
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SPOKE WITH 5000 CHILDREN & THEIR PARENTSList Item 3
For a large retailer specialising in childrens toys we were tasked with finding out an array of information on what children in key stage 1 & 2 think about toys, packaing and the world we live in. We then spoke with parents on the same subject matter. This helped shape marketing and design strategies for the next 2 years.
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ENGAGED WITH 1500 PEOPLE TO TALK ABOUT FURNITUREList Item 1
A relatively new company wanted to understand the opinions of people who purchase furniture so that they could develop a new range which encomppessed their own quirky ideas but those of their potential clients. Through the insights gained they were able to tailor their designs, fine tune their identity and make a success of the products they make.
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INTERVIEWED 1300 RETAILERS TO ESTABLISH WHAT THEIR PURCHASING DRIVERS WEREList Item 4
On behalf of an international wholesaler we contacted retailers to understand what it took to have products stocked in their stores.
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GAINED OPINIONS FROM 10000 MEMBERS OF THE PUBLIC
For a major clothing brand we asked 10000 members of the general public about fashion. We covered so much; styles & designs, brands, what people love and what they hate when it comes to clothing, how they like to spend their money and how they percieve themselve.
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SPOKE WITH 200 PEOPLE FOR A LOCAL CAKE MAKER
A local cake maker was struggling in a very competative market. We spoke with 200 local people about what they expect from a baker and what would make them part with their hard earned cash. We also carried out branding opinion and testing which led to a change in colours and logo for the baker. From the insights they decided to focus on specific products and saw over a 200% increase in sales over a 12 month period.
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MYSTERY SHOPPING FOR A RETAIL CHAIN
We conducted mystery shopping for a chain of shops. Covering all aspects of shopping with them. We engaged in store and online and completed a full report for each site. The information used was then used to make improvements to the customer experience and helped to shape training and development needs.
